Creative Mind Set

In the Mood for Red

2012-02-14T11:55:00.000Z

In the true spirit of Valentine’s Day we thought it only right to stick on some Diana Ross and Lionel Richie, light some candles, scatter petals on the floor, open a box of Dairy Milk and write a blog post?!!

On a day when many people are in the mood for love, we’re busy thinking about our brand and also about how colour can impact on your emotions. Coupled together it's inspired us to write a post specifically about how the colour red makes you feel and what mood it can put you in.

The tradition of sending flowers on Valentine’s Day, most notably red roses, gained popularity in the 1600s. The red rose as a symbol of love dates back much further and can be attributed to the Romans as it was believed to be the favourite flower of Venus, the Goddess of Love. But why red?

Red is the colour of fire and blood, so it’s associated with energy, anger, danger, strength, power, determination as well as passion, desire, respect and love. It certainly is a very emotionally intense colour which is why it’s commonly used on Valentine’s cards, confectionery and is the favoured colour of flowers today.

Red brings text and images to the foreground and when used as an accent colour it can stimulate people to make quick decisions, which is why it’s often used in call to action buttons or in discounts and promotions.

It has very high visibility, which is why it is used on items such as signage and emergency equipment. Red is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

So if you use the colour red in your logo and/or marketing material, think about the impact it’s having on your prospects and clients – is it making the right one?

Happy Valentine’s Day!

What works for MY business?

2012-01-26T14:47:00.001Z

At a recent networking meeting the room was met with a thought-provoking question, ‘when promoting your business what do you find works for you?’ It certainly got us all thinking, what do we do that really makes a difference and do we actually measure the return on our investment?

All too often businesses throw their budget at every form of promotion in the hope that the fish will take the bait, so to speak, without taking the time to test, measure and adjust the approach. What a way to pour your budget down the drain!

Having worked for a specialist direct mail agency, I’ve seen first-hand how simply tweaking the copy, changing the layout or adding an incentive can affect the response rates. By taking a small sample of data and testing, you run less of a risk of failure and wasting your prized database that you have worked so hard to establish.

I’m definitely not saying that direct mail is the bee all and end all (although I do predict a growth in its popularity) - there are so many other things you can look at. Start monitoring and looking back at as many stats as possible, web analytics, facebook insights, etc, how do they alter when you’re actively marketing? Just take it step by step, record your findings, adjust your approach depending on your results, until you find the right mix.

What’s in a bio?

2011-11-28T10:00:00.001Z

This small piece of information (160 characters on twitter) about you or your company can make a big difference to your profile and the number of your followers.

If you are looking to increase your followers they need to know who you are and what your tweets will be about. If your bio is not descriptive it will put people off following you. Focus on the key words relating to your industry and incorporate these into your bio, this will also help with the SEO angle of your profile.

Personally I want to know what you do, your area of expertise and where you are based. Make sure that you have your web address on there too, as many people using twitter are looking for a service and the more information that is available at their finger tips, the better your chances are at securing a new client.

Why not test this theory and let me know how you get on, there are many statistics out there that demonstrate that having a complete bio will help to increase your following.

Where’s the map?

2011-10-27T18:25:00.001+01:00

Would you set out on a new journey without checking the map?

How would you know where you are going?

If you want to establish yourself in the world of social media you really need to have a plan.

Who are your target market? Will you find them on social media? Do you need to use LinkedIn, Facebook, Twitter or YouTube? What do you want to say to them? How often do you plan to post?

So many questions, you really need a plan. A simple document, outlining a few details will help you stay on track and raise your profile.

Monday – Look for new people to follow. Comment on posts and respond.

Tuesday – Upload an image/video linking to business activity. Comment on posts and respond.

Wednesday – Look for questions to answer. Comment on posts.

Thursday – Comment on posts. Link to topical articles on the web.

Friday – #FF one or two trusted connections. Comment on posts. Close the week with a link to a blog post or to your website, this way if anyone looks you up over the weekend they are directed back to your own material for more information.

It really can be that simple. Give it a try you might just find you are much more productive once you have a plan to stick to.

Let us know how you get on and if you don't have the time then contact us and we can do it for you. @mooddesign

Are you an egg?

2011-10-10T10:10:00.000+01:00

Do I really want to work with people who can’t be botheredto represent themselves properly?

Would you go to a networking event and wear a paper bag onyour head?

Why do so many twitter users still use an egg as theiravatar?

Your logo is slightly better but really I want to see whoI’m talking to, this way when I get to meet you I have some idea of who I amtalking to.

A photograph makes people more willing to communicate withyou and it makes your communication more personal. Give it a go, you will findit easier to get more followers and to get others to join in yourconversations.

It can also be an ice-breaker at networking events when youmeet a follower or connection in person.

We look forward to seeing you.

Do you automate?

2011-09-26T10:51:00.001+01:00

The thing about social media is that it is social. It’sabout people communicating with other people, and for that reason alone youshould not automate your communications.

I understand that you may want to thank people for followingyou and not have the time due to quantities, and in this instance it can beacceptable. However, if you schedule all of your updates, and then you are notonline to respond to feedback, people will stop responding.

If I post a question I usually need an answer, those whorespond in a timely manner with correct information are valuable connections tohave, and those who don’t become less valuable to my network.

I always thank people who respond to my requests, anacknowledgement can go a long way, a timely acknowledgement goes a bit further.

It is impossible to automate your accounts completely, ifyou don’t have time to manage them then you need to employ a social mediaaccount manager, otherwise you may find that you are doing more damage thangood to your online reputation.

For more information on social media account management callone of our team on 01925 752500.

Do you really want your post to be retweeted...

2011-09-08T09:45:00.000+01:00

To ensure that others can retweet your post easily it needsto be a maximum of 110 characters. This allows others to acknowledge you as theoriginator.

Any tweets that are longer than this will be cut short in yourfollowers timelines and they will need to click through to read the completemessage.

Sometimes less is really more!

If you would like to follow my tweets you can @mooddesign.

So what is there to unlike?

2011-08-16T14:06:00.000+01:00

Unlike or unfollow, what does it mean?

It usually means that you are doing something wrong. It may not be your content, it could be frequency (too little as well as too much). Each of your followers will have different reasons for following you and it’s hard to keep them all happy.

It is OK to unfollow people. Those who list all of the accounts that unfollow them will soon find that they have very few followers left, this is a bit like shouting at someone in the street - rude and unnecessary.

My main reasons for unfollowing accounts are – too many posts that are irrelevant to my interests, too much shouting about a product or service and not joining in the conversation. Only 30% of your tweets should be sales related, the remaining should be conversational or informative

Twitter is about building a network, I follow clients, peers, competitors, experts etc. I like to see how people respond to my posts and I try and respond to everyone who communicates with me. I thank those who retweet my messages, I reply to those who ask me questions, I give my opinions when I feel they are relevant.

I do not try and sell my services in a direct manner, I will talk about work related skills in blog posts (just like this one) but what I am doing is trying to share some of my knowledge to help others gain some trust in my skills. At some point in the future if they need some social media training or a design campaign running then hopefully they will remember the pearls of wisdom that I have shared and pick up the phone and call me.

What type of social networker are you?

2011-07-01T15:32:00.000+01:00

Social networking should be all about building relationships (I wish everyone understood that) with the commerce coming second. To be successful you cannot just shout about what you have to offer, you need to share knowledge and build trust - something that will not happen overnight. It’s about people and the purpose, not just the tools.

You must be prepared to accept criticism in a positive way, ask how things can be improved, if you can’t do this then maybe social media is not for you.

Social media users come in a variety of forms, some are observers (about 90%) while others are activators. Which social media species are you and which do you want to attract?

Social sloth: Have nothing to do with social networking.

Media meerkat: Will read blogs, watch video, read reviews but not contribute.

Anxious antelope: Will join and maintain a profile of social networking sites. They will network with people that they know and have established relationships with offline.

Wallowing warthog: Will shout about themselves and not listen or engage in conversation with others. Have hit a brick wall and will struggle to progress without new strategies.

Participating parrot: Post ratings and reviews, and will comment on blogs and other peoples posts.

Busy bee: Will actively update their profiles and look for opportunities. They may need to be cautious not to update too regularly as this can discourage communications.

Engaging eagle: Will publish a blog, have a website, create video, write articles and looks to develop a wider network. They will look for people that they can help.

Regardless of which category you fall into, there is still a place in social media for you. You get out what you put in and you can always evolve for the better.

Our Top LinkedIn Tips

2011-05-17T09:32:00.008+01:00

According to Wikipedia, as of 22 March 2011, LinkedIn reported more than 100 million registered users, spanning more than 200 countries and territories worldwide! Quite staggering really!

So, there are many of us registered as users, but are we really getting the most out of it and using it correctly as a professional networking forum? What is holding us back and how can we develop a campaign to raise our profiles and gain interest in our products / services?

We hope that our top tips will help you to evolve your presence and re-adjust how you use the platform.

Complete your profile – make sure your profile is 100% complete and has an up to date professional photograph of you. LinkedIn guide you through this process and tell you which parts are missing.

Personalise your responses and requests – add some personality in your communication, don’t just rely on the automated ones. It shows you’ve taken the time to think about what you’re saying and gives the recipient a better idea of who you are.

Cross-promote your other social media profiles and website – make the most of the free tools and make sure you cover all bases but ensure you vary content to avoid being repetitive. Some people are more active than others on different platforms. Add a LinkedIn icon to your website – makes it far easier for people to find you.

Don’t refer to people you don’t know as a ‘friend’ – when you want to make a connection with someone you don’t know well, don’t refer to them as a friend – they’re not and they won’t take too kindly to it. Try to make contact with them first and ask them if it would be ok to connect with them. Use ‘other’ as an option, but make sure you have their email address to validate it.

Be active – it may seem obvious but some users have 200 connections but don’t do anything with it. Just because you have a profile and big following doesn’t mean the enquiries are going to flood in! You still have to seek out opportunities, pen yourself as an expert in your field and show people that you really want their business.

Work out a schedule of activity – it’s good to know what you’re going to say and when you’re going to say it. This will help you to monitor effectiveness and regulate your activity.

Groups – join relevant groups and leave ones that aren’t of interest / not very active. Regularly start conversations about topical industry issues rather than sales pitches. Ask for peoples input and always reply to their responses. It’s about developing an online relationship not just about standing on your soap box.

Use an agency to manage your account – if you’re time poor but still want to cover all bases, why not engage a social media agency to manage your accounts and campaign. Content can be agreed and goals and target audience set, enabling you to devote all your time to servicing your clients. Saving you time, saving you money, generating leads and interest – brilliant!

Further tips are provided on our one-to-

Nostalgic Brands – What Are They And What Do They Mean To You?

2011-04-18T12:21:00.007+01:00

With the recent return of the friendly faced Tetley Tea characters, I find myself returning to my youth, reminded of my Grandma collecting tokens and buying bumper packs just to redeem the branded frisbee and tea towels!

Brands can certainly evoke feelings just like music and tastes can. They take you back to a moment in time, a place, a scenario. I certainly have fond memories of standing in my Grandmas kitchen drinking my cup of tea with my Tetley freebies tucked firmly under my arm!

And even now my brand loyalty shines through when I reach for my choice of teabags in the supermarket – even if I now prefer decaf! I feel loyal to my youth, my memories and to the brand. You avoid changing your preference because you feel loyal – you may feel a sense of betrayal to the brand, and anyway, it wouldn’t taste or be the same!

The return of retro characters on t-shirts and traditional toys on the shelves highlight the fact that we are almost guaranteed to buy them second time around, because we remember how much fun we had with them in the first place.

The recognition of a brand can be so important – with recognition comes trust which then leads to loyalty. The saying ‘stick with what you know’ comes to mind.

However, the economic downturn and times of austerity challenge our commitment to our favourite brands. The increase in sales and the availability of ‘own brands’ speaks volumes. But do we push the boat out for our most beloved brands? Do we sacrifice certain products so that we can continue to afford others? Our buying patterns change but we sieve out the brands that don’t add enough value to our lives and our businesses.

What brand can you not live without?

Would you like a unique URL for your Facebook page

2011-03-29T11:12:00.001+01:00

First of all you need to set up your facebook page, this can be personal or business. Then you will need to have at least 25 followers. BREAKING NEWS - you no longer require 25 likes to be able to set this up.

All you need to do is go to www.facebook.com/username

Here you have the option to choose one of the suggested names or type in the name that you would like, as long as the name in not already in use you will be able to change the setting. I have changed my business page to https://www.facebook.com/MoodDesignSolutions

We have further customised our page by adding an image with our logo, telephone number, email address, twitter address and a QR code which links to my LinkedIn profile. As long as your image is 180px wide, you can add depth to 540 pixels.

Need some guidance on twitter etiquette?

2011-03-11T16:35:00.001Z

We have some great hints and tips on twitter etiquette to share with you. Twitter, for us, is all about sharing your knowledge. It may lead to people asking you to do work for them, it may not, it will depend on how you use it.

Do's

Complete your profile and your bio, people like to know who they are following, so add a picture and state what your interests are.

Talk to people, answer questions and share your knowledge – this is the best way to get followers.

Be polite and respectful, you don’t know who will read your tweets.

Target the people you follow – by industry, by location, by recommendation, whatever suits you and your business.

Retweeting – if you see a tweet that is interesting and you think your followers would like to see it then why not retweet it. But do make sure to credit the original tweeter and not claim it as your own.

It's polite to say thank you to those who retweet your messages. When people retweet your messages they are recommending you as a source of quality information. Thank them as you would if someone recommended you in person.

Use hastags (#), this will highlight keywords in your tweet for indexing to help you to attract the right people.

It is OK to follow people you don’t know and it is also OK to unfollow people too – it does not mean that you don’t like them, they may be inactive or over active.

Don’ts

Do not list those who unfollow you, this is very rude and will not get you any additional followers, it may even make a few of your current ones leave.

Why not contact them and ask them why they unfollowed you. Is there anything you could do to encourage them to refollow you? This way you get some quality feedback about your tweets, you may find they are too general or too technical or too often or too few, whatever the feedback, it shows you are listening and want to improve.

If all you want to do is promote the services that your company offers, then this is not the right platform, people will not follow you. To us, tweeting in this way is like receiving cold call after cold call from a telesales person.

Automated tweets have their place, just make sure you don’t overdo them, generally people don’t like them.

Don’t expect everyone to follow you back.

You can follow our tweets @mooddesign and let us know if you would like to add anything to the list and we will update it as the suggestions come in.

What does your brand say about you?

2011-03-03T09:31:00.000Z

An effective brand can give you the edge in increasingly competitive markets. It is derived from who you are, who you want to be and who people perceive you to be.

Branding is so much more than applying a logo in a consistent manner and using the right Pantone colours. Every form of communication should be pulling in the same direction, whether visual or tangible. Your communications should look and feel very similar, a bit like a uniform. Without the similarity you run the risk of losing your prospects and customers trust and loyalty because they can’t recognise, and then pinpoint communications back to you.

How can you develop your branding? A starting point.

Your logo should appear in a similar way on all marketing material and you should utilise the same typeface in all written communications (even email). It's a good idea to choose a small selection of colour ranges for your marketing material and you should always try and apply design styles consistently. Reinforce key messages in the same voice – the tone of your copy, put more of an emphasis on your key terms and the benefits of your services / products through repetition, but make it appealing (what do your prospects want to hear? We can save you time / money, etc).

Essentially, your material should present itself like a family – supporting and looking similar to each other.

But don't forget about other key areas:

If your staff need uniforms, make sure they match your company colours and have your logo printed on them. Branded promotional items should also reflect upon your services / products and your customer base, for example, it would be more beneficial and suitable for a web designer to giveaway branded mouse mats rather than umbrellas! Is the quality of your print up to scratch and does it look as good as your products / reflect the standard of your services?

Think long-term

With branding you need to think about the bigger picture and see it as being a long-term necessity, but start as you mean to go on. The core message of all successful brands never really changes and the leading brands are usually leaders because they have years of consistency under their belts.

The key is to have in place a very clear idea of what your brand is and how you will consistently communicate it. Why not start by writing the core proposition of your brand on a piece of paper and then put it in a prominent place where you will see it daily, next to a tick list of your achievable branding goals?

It happens every Tuesday, yet how many of us really know what it is for?

2011-02-21T19:53:00.000Z

#charitytuesday was the idea of Lovebox (http://www.lovebox.org.uk) who describe themselves as ‘your digital wristband to help raise money and awareness for charities around the world via the web’. They saw an opportunity for twitter to help good causes and so #charitytuesday was born – but what is it?

Twitter uses hashtags (#) to index content and this one is for the charity sector, #charitytuesday. It is a great way for both charities and their supporters to promote their causes. For a charity, it is an ideal way to launch a campaign and get people talking about their work. For supporters, it’s a great way to get others interested and help to raise the profile of your chosen charity. Encouraging conversations will increase the chance of new people becoming supporters.

#charitytuesday now trends on twitter (popular topics being talked about). To trend on twitter you need people to tweet using your hashtag. The more people the better it works, it will not work so well if you have less people tweeting more often.

What not to do – according to twitter doing one or more of the following can land you in trouble and even get your account suspended.

Adding one or more topic/hashtag to an unrelated Tweet in an attempt to gain attention in search.
Repeatedly tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher.
Tweeting about each trending topic in turn in order to drive traffic to your profile, especially when mixed with advertising.
Listing the trending topics in combination with a request to be followed.
Tweeting about a trending topic and posting a misleading link to something unrelated.

Now you have some guidelines for the use of #charitytuesday. Will you be using twitter to help a good cause?

Do you get the most out of #FollowFriday?

2011-02-11T08:14:00.001Z

I attended a networking meeting this week where we were all talking about social media and how we use it for our businesses. This is a matter very close to my heart, I use it, I love it and I get work from it.

One of the things that my table started to discuss was #FollowFriday, and this is where my rant starts. It's a fantastic idea, recommend people and companies who have helped you over the past week. So why do so many people just list a whole load of other people/businesses? One of the reasons was - that's the way that everyone else does it, is there another way to do this? Often the people who list a whole load of companies one after the other are just listing their twitter friends, wanting to promote them. We as the viewer have no idea why they are being recommended or if it worth us following them.

The best way of promoting a friend or company that you have received a great service from is to tell all your twitter followers why they should follow them too.

The advice I gave to my table was, if you are going to #ff a company, do it one company at a time and make sure that you give a reason on why you are recommending them, this way others reading your tweet can make an informed decision about wether they should follow them or not.

Personally, I always skim over the lists of #ff as they are informative and hold no value to me - do you feel the same?

Out With The Old, In With The New

2011-01-04T13:26:00.004Z

As we say goodbye to 2010 and hello to 2011, we can't help but wonder what the next 12 months has in the pipeline for us.

The New Year celebrations not only prompt us to start looking to the future but to reflect upon the last 12 months. We often recall the bits we'd rather forget about over the things that have had positive effects on our lives - but what have we achieved and what have we enjoyed? It's important to start recognising the positives and improve on the negatives (or just forget about them!!).

Going forwards we start to think about our waistlines, the need for more trips abroad, the prospect of kicking bad habits, but with work taking up so much of our time and playing a huge part in our lives perhaps at this time of year we should start to create business resolutions too.

With the VAT increase and the general multiplying costs we can look to making our expenses leaner by searching for new suppliers that are closer to home and have lower overheads - passing the savings on to you.

We can also turn our hand to DIY - through social media and free online web listings. Get it right and do it in-house after a training session with an expert and hopefully business leads will appear.

Go in search of new business at local networking events rather than paying a business development manager to do it for you or to simply help reduce the hours spent composing and posting sales letters.

Whatever your New Year business resolutions are, stick to them as much as possible and don't give in to the temptations!

Be Remarkably Different

2010-11-23T10:59:00.004Z

I hate to admit it, but I'm addicted to the X Factor - my Saturday nights just aren't the same if I'm not glued to the box for my weekly fix of Simon Cowell!

This year I really think the show reflects upon our thirst for something that's unique or just a bit different (ok, maybe not Wagner!). People are fed-up of the run of the mill ballard singer or crooner - they want something that they can't already get from the top ten shelf in HMV. I believe the same applies in all aspects of our lives, particularly in todays innovating climate where products such as the iphone stand-out from the crowd and therefore have become highly desirable.

Markets are saturated by choice, the same products or services just with a different name and price tag! How many different brands of ketchup are there? But which one do you remember? The one hidden away with the dull label and no stage prescence, or the one with the well thought through campaign that makes you sit up and think?

It's surely got to be about standing out from the crowd with either a distinctive idea, an innovative product or just the promotion.

Celebrities such as Gordon Ramsey have helped us to think outside the box when we try and reach our target audience - taking free samples to the high street in a quirky way or just reinventing a menu to position the restaurant as leaders in their market for a particular dish. And Mary Portas from 'Mary Queen of Shops' with her innovative ways of raising the awareness of retail outlets that have become like dusty books on the top shelf. She has an amazing ability to blow off the dust, rebrand it, repackage it and place it amongst the bestsellers. Quite often it's an outsider with an honest, specialist viewpoint, not a friend or relative,who can help to boost sales and get the recognition that a business seeks.

I recently read a book by Seth Godin in which he talks about products and services being 'remarkable'. It has become increasingly difficult to be remarkable and unique, but companies behind campaigns such as Compare The Market (or meerkat!) have successfully done just that. They came up with a completely remarkable campaign, they got noticed, they stood-out from the crowd, they grew and increased their sales. Even stuffed soft meerkat toys have grow in popularity and it's even been reported that meerkats in our zoos have a new prime position near the entrance!!

I would urge anyone reading this blog, who has a product or service, to start thinking about how to be achievably unique, to start thinking about how to step-up against the competition and become the most desired product or service in your marketplace. I'd love to hear how you get on!

How to improve your website before you start to build it! Part 1

2010-11-16T10:41:00.001Z

Small business websites, before you build

We have found that many businesses do very little research into how websites work before they build their own. Our opinion is the more you know, the easier it is to get what you want first time.

This guide is aimed at small businesses who are thinking about purchasing or updating a website. Its purpose is to help you understand some of the important elements that make a website work, and will enable you to converse with your designer or programmer.

Hiring someone to build you a website

Many designers are not technical, many programmers are not designers, and neither are usually qualified for search engine optimisation. You should check how your site will be optimised for search engines and if this will be an additional cost to the design of the site.

Domain names

You will need to purchase a domain name (web address) and hosting facilities. These can usually be bought from one company. The web address will need to be registered to you (business owner) and the hosting is usually bought in 12 month plus blocks.

The cost of hosting can vary depending on the type of features you want to be included on your website and how large your site will be. Most small businesses with a 5-10 page website can get away with a basic package, if you are unsure talk to someone at the hosting company, they are usually quite helpful. Your designer or programmer may be able to help you too.

How to improve your website before you start to build it! Part 2

2010-11-16T10:37:00.015Z

Getting it right, the first time - Part 2

Page titles

Page titles are used by search engine robots to identify what your site is about and in which search results it should appear.

These can be found at the top left hand side of the page. Your title should reflect the content (text) of the page as well as being an outline of what the company does. Each page should have its own title that reflects the page content. If these two do not correspond you will find that your rankings in search engine results will drop lower.

Keywords

Keywords are words hidden in your page code, usally at the top of the page and are used by some search engines to understand where your pages should be listed in the search results. Goggle no longer uses them, but most of the other search engines do so it is important to include them in your site. You can view them on an existing site (yours or a competitors) by right clicking anywhere on a webpage and then clicking on ‘view source’ from the menu.

This is a great way to see which phrases etc your competitors are using. I usually recommend that you use about 8 words per page. Each page can have different words and phrases dependant on the page content.

Content

Content is the main body of text on your page. It should be descriptive of your products and services. I have the contact details on every page of my site and I made sure that my details are part of the page content rather than an image as most of my customers are based in the surrounding areas.

If you put your contact details on your website in an image file the search engines will not recognise them. They cannot read image or flash files.

Site maps

A search engine that finds one of your web pages will not automatically find all of the other pages of your website. The way to ensure that this does happen is to have a sitemap.xml file. This is an invisible file to everyone except the search engine robots. All they do is list all of the pages in your website and directs the robots to them. A web developer or designer should be able make you one.

Contact
People may be interested in your services but not ready to commit, produce a newsletter and offer copies of potential clients, this way you can obtain their contact details and gently keep reminding them of your services.

You should be ready to start gathering information for your build now.

What does a logo say?

2010-11-08T15:45:00.001Z

Your logo is often the first thing that a potential client will see of your company. First impressions count!

Logos can say many things, traditional, modern, classic, stylish, kitsch, cheap, feminine and masculine and so on.

Traditional may be seen as old fashioned, classic is a longer lasting style that will not date over time. No style will appeal to everyone. You need to think about your target audience, their age range, gender and location will all give you an insight into what style you need to portray.

Companies often develop their ideas over many years. For example Nike didn’t start off as a swoosh. The word Nike was included in the logo for many years. It was only once the brand was very well established that they dropped the wording.

If you look at Sony, they have changes the thickness and spacing of their logo over time too. You don’t always need to redesign you can update.

If you have a complete redesign you may alienate your existing customers, an update will often work better. Branding development indicates that you are a forward thinking company, not sticking with the old just because you have it. Move with the times and appeal to the maximum audience that is possible.

The importance of social media and small businesses

2010-11-02T15:57:00.019Z

The importance of social media

Many business owners are unsure of social media, the big boys have enough money to throw at it and the small fry have enough time to make sure they get in right – what about everyone else?

Social media is a fantastic way to interact with your customers and listen to what is being said about your company, services and products.

Ultimately this ensures that you can react, amend or update what you are offering to keep your customers totally satisfied.

Still not convinced? Look at the stats in the following video. Maybe they will help you to decide that your business needs to be involved at some level in social media.

There are many different platforms/programmes you could choose, not all will be relevant to your business. The main business ones are LinkedIn, Twitter, Facebook and YouTube.

Unsure of what to do? YouTube has millions of tutorials, many covering all aspects of social media. Take a look – see how you can boost your publicity, sales and profit.

Good luck!

Christmas is coming...

2010-11-02T09:24:00.000Z

Ok, so it's now November and the year seems to have whizzed by, how many times have you heard 'Where has the year gone?'

One of the great things that we do at this time of year is search for a charity to support in the coming 12 months and this year we have chosen The Joshua Tree. http://www.thejoshuatree.org.uk/

One of the first fundraising things that we do is prepare for our corporate Christmas cards. 10% of each order goes directly to the charity and all of our cards are bespoke, tailored for your company. We look at branding, colours, icons and build a design based on these elements.

Have a look at a few of the designs we have produced for ourselves this year:

If you are interested in seeing some sample designs as well as supporting a great cause then call the office on 01925 752500.

The hidden meaning of colour

2010-10-06T17:19:00.003+01:00

Visual experiences
Visual experiences are all about colour and pleasing the eye. Colour can make something boring or chaotic if not used correctly.

It is important to know the emotions and meanings that colours represent, particulary when choosing colours for a brand or advertising. This will represent you and your company and you do not want to alienate your target audience. Beware of fashions and trends as these have a limited lifespan.

Harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it’s either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject understimulating information.

At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can’t stand to look at it. The human brain rejects what it can not organize, what it can not understand. The visual task requires that we present a logical structure. Colour harmony delivers visual interest and a sense of order.

Complementary colours
Complementary colours are any two colours which are directly opposite each other, such as red and green. These opposing colors create maximum contrast and maximum stability.

Harmonious colours
Harmonious colours are any three colors which are side by side on a colour wheel, such as yellow-green, and yellow-orange. Usually one of the three colors predominates.

Colour associations
Colours have meanings that go beyond ink (usually postives and negatives) and it is helpful to keep this in mind. Also remember that different cultures associate different things with differnt colours.

Red Passion, love, exciting, strength, power, sexuality and action but also represents stop, hot, impulsiveness, anger, impatience and violence.

Orange Courage, friendliness, energy, cheerfulness and warmth along with deceit, distrust and ignorance.

Blue Trust, tranquility, patience, loyalty, acceptance, understanding, cooperation and comfort along side fear, coldness and depression.

Purple Historically this colour is related to royalty and religion but also with foreboding and gloom.

Green Cool, environment, go, balance, harmony, hope, growth, freshness and soothing but also represents envy, illness and greed.

White Associated with pure, safety, power, elegance, cleanliness and fresh along with cold, distant, guilt and greed.

Yellow Happiness, intelligence, caution, brightness, joy, and sunshine but also laziness and cowardice.

Black Cold, serious, strength and elegance but also with fear, evil, death and grief.

At the end of the day colour is a personal preference but this information is very useful when considering your target audience and brand.