The thing about social media is that it is social. It’s
about people communicating with other people, and for that reason alone you
should not automate your communications.
I understand that you may want to thank people for following
you and not have the time due to quantities, and in this instance it can be
acceptable. However, if you schedule all of your updates, and then you are not
online to respond to feedback, people will stop responding.
If I post a question I usually need an answer, those who
respond in a timely manner with correct information are valuable connections to
have, and those who don’t become less valuable to my network.
I always thank people who respond to my requests, an
acknowledgement can go a long way, a timely acknowledgement goes a bit further.
It is impossible to automate your accounts completely, if
you don’t have time to manage them then you need to employ a social media
account manager, otherwise you may find that you are doing more damage than
good to your online reputation.
For more information on social media account management call
one of our team on 01925 752500.