Monday, 26 September 2011

Do you automate?

The thing about social media is that it is social. It’s about people communicating with other people, and for that reason alone you should not automate your communications.

I understand that you may want to thank people for following you and not have the time due to quantities, and in this instance it can be acceptable. However, if you schedule all of your updates, and then you are not online to respond to feedback, people will stop responding.

If I post a question I usually need an answer, those who respond in a timely manner with correct information are valuable connections to have, and those who don’t become less valuable to my network.

I always thank people who respond to my requests, an acknowledgement can go a long way, a timely acknowledgement goes a bit further.

It is impossible to automate your accounts completely, if you don’t have time to manage them then you need to employ a social media account manager, otherwise you may find that you are doing more damage than good to your online reputation.

For more information on social media account management call one of our team on 01925 752500.

Thursday, 8 September 2011

Do you really want your post to be retweeted...

To ensure that others can retweet your post easily it needs to be a maximum of 110 characters. This allows others to acknowledge you as the originator.

Any tweets that are longer than this will be cut short in your followers timelines and they will need to click through to read the complete message.

Sometimes less is really more!

If you would like to follow my tweets you can @mooddesign.