Tuesday, 17 May 2011

Our Top LinkedIn Tips

According to Wikipedia, as of 22 March 2011, LinkedIn reported more than 100 million registered users, spanning more than 200 countries and territories worldwide! Quite staggering really!

So, there are many of us registered as users, but are we really getting the most out of it and using it correctly as a professional networking forum? What is holding us back and how can we develop a campaign to raise our profiles and gain interest in our products / services?

We hope that our top tips will help you to evolve your presence and re-adjust how you use the platform.

  • Complete your profile – make sure your profile is 100% complete and has an up to date professional photograph of you. LinkedIn guide you through this process and tell you which parts are missing.

  • Personalise your responses and requests – add some personality in your communication, don’t just rely on the automated ones. It shows you’ve taken the time to think about what you’re saying and gives the recipient a better idea of who you are.

  • Cross-promote your other social media profiles and website – make the most of the free tools and make sure you cover all bases but ensure you vary content to avoid being repetitive. Some people are more active than others on different platforms. Add a LinkedIn icon to your website – makes it far easier for people to find you.

  • Don’t refer to people you don’t know as a ‘friend’ – when you want to make a connection with someone you don’t know well, don’t refer to them as a friend – they’re not and they won’t take too kindly to it. Try to make contact with them first and ask them if it would be ok to connect with them. Use ‘other’ as an option, but make sure you have their email address to validate it.

  • Be active – it may seem obvious but some users have 200 connections but don’t do anything with it. Just because you have a profile and big following doesn’t mean the enquiries are going to flood in! You still have to seek out opportunities, pen yourself as an expert in your field and show people that you really want their business.

  • Work out a schedule of activity – it’s good to know what you’re going to say and when you’re going to say it. This will help you to monitor effectiveness and regulate your activity.

  • Groups – join relevant groups and leave ones that aren’t of interest / not very active. Regularly start conversations about topical industry issues rather than sales pitches. Ask for peoples input and always reply to their responses. It’s about developing an online relationship not just about standing on your soap box.

  • Use an agency to manage your account – if you’re time poor but still want to cover all bases, why not engage a social media agency to manage your accounts and campaign. Content can be agreed and goals and target audience set, enabling you to devote all your time to servicing your clients. Saving you time, saving you money, generating leads and interest – brilliant!

    Further tips are provided on our one-to-
  • 1 comment:

    1. thank you for this. I am guilty of not making the most of the Linked In facilities so this was a well timed 'kick up the bottom'